More people watched women’s cricket than ever before and more cricket was viewed “on the go” during the home summer
More New Zealanders watched cricket than ever before during the first season of New Zealand Cricket’s six-year deal with Spark Sport and TVNZ. As per the findings, more people watched women’s cricket than ever before, more young people watched cricket and more cricket was viewed by fans “on the go” – via a range of mobile devices.
In a press release, NZC said that this was made possible because of the combination of free-to-air and digital subscription, a “ground-breaking arrangement which is taking cricket to not only more Kiwis, but demographics of New Zealanders previously lost to the game”.
The six matches screened live on TVNZ 1 reached 1.86 million viewers, while almost 240,000 Spark Sport viewers watched cricket during the summer. The most viewed T20I during the Australia series attracted 1.24 million viewers. The final ODI between New Zealand Women and Australia Women in Brisbane was viewed by 840,300 fans.
Without going into the numbers, the release said Test matches were also proving to be just as popular as T20Is. The most popular Test was the second one against Pakistan in Christchurch, which New Zealand won by an innings and 176 runs to wrap up the series 2-0. There was also an increase in viewership of both the men’s and women’s Super Smash, New Zealand’s domestic T20 competition.
NZC CEO David White said the results exceeded expectations and he was confident the reach will continue to grow.
“We’re hugely encouraged,” he said. “The production was professional; the look and feel was fresh and appealing – it was everything we were hoping for.
“On top of the increase in viewership, our latest census is also indicating a significant increase in the number of New Zealanders playing cricket – including a 12% increase in the number of female participants, and a nine percent increase in the number of males.
“We’ve also had excellent crowd attendances across the season, and we were well on track for sold-out crowds throughout the Australian men’s tour before COVID took its toll.”
Head of Spark Sport, Jeff Latch, said that getting younger audience on the board via streaming services was the game-changer. “To see these numbers in the first months of our six-year partnership is really encouraging, particularly when you consider sports streaming is still new to many New Zealanders and a sports streaming business like ours takes time to grow,” he said.
“It shows that New Zealand households are embracing streaming, which is consistent with the global experience, in which it is now the norm. We’ve unlocked a new younger audience with streaming given that close to half (47%) of our customer base is aged under 34 years old but are still catering to the traditional fan through TVNZ.”
Australia in West Indies 2021
The Australia captain said that performances on the upcoming tours will count for a lot in final selection
“I’m seeing them pretty good,” he said in Brisbane ahead of the squad’s chartered flight to the Caribbean on Monday. “I’ve only been hitting indoors on hard wickets, so [I] think the big test will come in night matches, that’s when I noticed the biggest difference in my eyesight.
“It was just bloody blurry which isn’t ideal as a batsman. One day it just sort of changed and got a little bit worse. It wasn’t very sharp and there was bit of a halo around lights and a bit of a trail on the ball, so just a bit unusual. After New Zealand we thought that was the best time to get it done. Was about a three-week process and it was really smooth. It’s all clear now, so seems really good.”
As in New Zealand, Finch will have a squad stripped of some key players due to a combination of resting, opt-outs and Steven Smith’s elbow injury. It was a long-term plan for David Warner and Pat Cummins to miss the tour, but Marcus Stoinis, Glenn Maxwell, Kane Richardson and Jhye Richardson made themselves unavailable.
That has led to recalls for Ben McDermott, Ashton Turner and Dan Christian along with a maiden call-up for pace bowler Wes Agar.
Finch reiterated the view of national selector Trevor Hohns that significant weight will be put behind performances over these two tours when it comes to the final selection of the T20 World Cup squad which means there may not be a certain path back for all the absentees.
“Playing cricket for Australia and doing well is the ultimate, in my opinion,” he said. “So for guys to be on this tour to get the first opportunity to put their hand up and take that spot is what it’s about. It’s tough to ignore really good international performances.
“It could change a lot. That was based on the World Cup being in Australia and I thought our side in the lead-up to the original World Cup meant to be held here was really settled. You have to look to keep restructuring your side to gather more information. The more the wickets change and the more they go away from our traditional Australian wickets think the more we have to keep learning.”
Andrew McGlashan is a deputy editor at ESPNcricinfo
Australians at the PSL: Usman Khawaja, Tim David and James Faulkner leave a mark
Recent Match Report – Gloucs vs Glamorgan South Group 2021
NZ wicketkeeper-bat required just 41 balls to take game away from visitors
Gloucestershire 216 for 2 (Phillips 94*, Howell 53*) beat Glamorgan 182 for 8 (Lloyd 44, Higgins 2-27) by 34 runs
Phillips’ fifth-highest score of his career, and first half-century in the Vitality Blast, powered Gloucestershire to 216 for 2 – their own fifth-highest T20 total. He struck nine fours and six sixes to overwhelm Glamorgan, who gave game chase for a while but could only reply with 182 for 8.
Phillips arrived after Miles Hammond and Chris Dent had given the innings a lively start after losing the toss, making 60 without loss. He cut Marnus Labuschagne through extra cover before lifting Dan Douthwaite over the sight screen. He blasted Prem Sisodiya twice straight back past his for four and swept him fine for another boundary in going to fifty in 26 balls.
He took 14 from the 17th over, clubbing Timm van der Gugten over long-off, before uppercutting Douthwaite for a third six. An extraordinary reverse-scoop flew over third man for six as 23 came from the 18th. In the final over, he launched van der Gugten over the longest boundary at midwicket, crashed him wide of deep cover for four and swung the final ball of the innings over deep-square.
Howell took his chance up at three to make an unbeaten 53 in 33 balls. He struck Callum Taylor for four through extra cover and wide of midwicket before a slug down the ground cleared long-off for six. He drove Weighell for four to raise a fifth T20 half-century.
Glamorgan needed their third-highest T20 total to win and stayed in the game for the first half of the chase. David Lloyd gave them a rattling start with 44 in 22 balls, striking four sixes, three of them short-arm jabs over midwicket and Glamorgan reached 101 for 4 at halfway. But Tom Smith then bowled an over for 9 followed by a wicket maiden to leave 15-an-over for the final five.
Labuschagne was, as ever, a crucial wicket and David Payne yorked him walking across his stumps. His 33 in 21 balls was well light of what Glamorgan needed.
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