Liverpool are close to signing a new kit sponsorship with Nike which could break Manchester United’s £75million-a-season (A$135m) record.
The Reds are into the fifth and final season of their current contract with New Balance.
That deal is worth £45m ($81m) per year but according to Forbes, Jurgen Klopp’s men could well be turning out in Nike kits from the 2020/21 season.
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Liverpool’s recent successes in Europe, challenging for the Premier League title and their wide, global fan base makes them an exciting proposition for potential suitors.
Liverpool have reportedly also held talks with Puma and Adidas in recent months but Nike are the frontrunners to land the Anfield club.
A clause in New Balance’s contract means they have the right to match any potential new offer and extend their deal.
But any a new deal is expected to be the most lucrative in Premier League history.
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Manchester United’s deal with Adidas currently tops the pile, bringing in £75m each year.
Adidas also landed Arsenal for this season, meaning the Gunners earn an additional £60m, the same amount Chelsea get from Nike.
Spurs are also with Nike but get just £30m ($34m), far less than their top-six rivals.
Manchester City left Nike this summer to begin a new £65m-a-year ($118m) deal with Puma.
MOST LUCRATIVE CURRENT KIT DEALS
Barcelona: Nike, $181m
Real Madrid: Adidas, $178m
Manchester United: Adidas, $135m
Manchester City: Puma, $117m
Arsenal: Adidas, $109m
Chelsea: Nike, $109m
Juventus: Adidas, $83m
Liverpool: New Balance, $81m
Bayern Munich: Adidas, $76m
Tottenham: Nike, $54m
But United are well behind Spanish giants Barcelona and Real Madrid in terms of the most lucrative current kit deals.
Real Madrid net a tidy £98m from Adidas but Barcelona lead the way with £100m from Nike.
Juventus – £46m with Adidas – and Bayern Munich – £42m with Adidas – complete the top ten.