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Holden say Supercars remain key marketing element in change period

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THE man charged with redefining Holden’s brand in Australia, marketing director Mark Harland, says Supercars racing remains a key element of its marketing offensive.

Holden is amid a period of major change following the end of local manufacturing last October, ending its 69-year run as a car maker.

A 20-year veteran of Holden’s parent company General Motors in Europe, the US and China, Harland was seconded to Australia last year to help steer Holden’s re-invention.

Holden’s 2017 was officially dubbed a “year of transition”, with its marketing focused on representing a modern, inclusive Australia.

That included sponsorship of the Sydney Gay and Lesbian Mardi Gras and a greater emphasis on women’s sports.

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Formula 1 News: Lewis Hamilton, Penalty, Mercedes, Russian Grand Prix

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Hamilton, who led from pole position, was hit with two five-second penalties for pre-race misdemeanours that wrecked his bid for a record-equalling 91st Grand Prix win.

Masi, who took over as the top official at races representing the International Motoring Federation (FIA) in the aftermath of Charlie Whiting’s sudden death in Melbourne last year, flatly rejected Hamilton’s post-race comments.

Watch the 2020 FIA Formula One World Championship™ on KAYO. Every practice, qualifying session and race LIVE. New to Kayo? Get your free trial now & start streaming instantly >

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F1 2020, Russian Grand Prix: Daniel Ricciardo teaches Lewis Hamilton lesson, Valtteri Bottas, Max Verstappen, video

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After nine long races, Valtteri Bottas finally has another win for Mercedes this F1 season — and he didn’t let the opportunity go to waste, telling his critics ‘f*** you’.

But did his choice words in Russia really send the message he wanted them to?

Meanwhile, Daniel Ricciardo won even more fans on Sunday by doing something Lewis Hamilton didn’t.

Here’s what we learnt from the Russian Grand Prix.

Watch the 2020 FIA Formula One World Championship™ on KAYO. Every practice, qualifying session and race LIVE. New to Kayo? Get your free trial now & start streaming instantly >

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MotoGP: Catalonia Grand Prix, Catalunya, news, result, race, Fabio Quartararo, Valentino Rossi,

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Fabio Quartararo produced a thrilling ride to claim a resounding victory at the Catalunya MotoGP on Sunday, his third of the season which sends him top of the world championship standings.

Joan Mir, on a Suzuki, came through to take second and is now eight points behind Quartararo in the standings, while Alex Rins completed the podium.

The race began in dramatic fashion with Andrea Dovizioso, who led the title race by a single point from Frenchman Quartararo and Maverick Vinales, was taken out in the opening lap after tangling with Johann Zarcho.

Quartararo, on a Yamaha, won the opening two races of the season but has struggled since then, failing to reach the podium in the last five races.

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