THE iconic partnership between Shell and DJR Team Penske will continue to into the next decade.
Described as a “long-term” extension, the continuation of the naming rights partnership comes off the back of DJR Team Penske’s most successful season in many years.
In a season which marked the 50th anniversary of Dick Johnson’s first association with Shell, drivers Scott McLaughlin and Fabian Coulthard claimed 12 wins and 17 pole positions between them, earning DJRTP its first Teams Championship title. They even snapped up the Pit Stop Challenge award.
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“Through our partnership with DJR Team Penske, we’ve been able to drive Shell Motorsport association and awareness of our Shell V-Power premium fuels,” David Katic, general manager of marketing and business strategy at Shell’s Australian licensee, said.
“The team’s on-track success has amplified our key premium fuel brand attributes, growing brand preference and loyalty. Off-track we’ve also had great success in developing fantastic relationships with the team and their partner group.
“This long-term extension means that both organisations have the confidence to invest in the future to build on last year’s amazing success. We feel the Shell V-Power Racing Team is on the verge of creating something special in Australian motorsport.”
2018 represents a year of constants for the team. Along with the continuing partnership with Shell, the team will welcome back Alex Premat and Tony D’Alberto as its Enduro Cup co-drivers.
Even the livery on the cars — revealed on Wednesday — is unchanged from last year.
“We’re definitely heading into 2018 with an ‘if it isn’t broken, don’t fix it’ mentality,” Ryan Story, team principal, said.
“We haven’t spent time changing liveries on cars, or stickers on trucks or completely re-designing our uniforms. Our team partners are ecstatic with the look of the car, and the coverage they’ve received as a result.
“Our supporters also seemed to like it, with us being voted Best Presented Team for the first time since 2009 — we take our presentation very seriously, so that is an award we are extremely proud of and humbled to receive,” Story continued.
“What we have done is make some changes where they were necessary. Some are obvious, others far less so but it all comes back to that credo — unfinished business.
“We have focused only on what was required to correct the things that did not go to plan in 2017. Everything that works is coming into 2018.”