Cristiano Ronaldo has seemingly started a trend that would seriously worry sponsors of the Euros.

Following Portugal’s tournament opener against Hungary, Ronaldo decided a pair of Coca-Cola glass bottles didn’t belong on the table in front of him during a press conference.

After removing the bottles from the table and placing them out of sight, the 36-year-old produced a bottle of water, holding it up and proclaiming, “Drink water”.

The Athletic reported that Coca-Cola’s shares dropped 1.6 per cent dip in value following Ronaldo’s cheeky stunt, a market value drop of approximately AU$5.2 billion.

Coca-Cola issued a statement in response to Ronaldo’s antics, saying “everyone is entitled to their drink preferences” and everyone has different “tastes and needs”.

Less than 24 hours later, superstar midfielder Paul Pogba imitated Ronaldo’s stunt following France’s 1-0 victory over Germany.

During the post-match press conference at Munich’s Allianz Stadium, Pogba removed a bottle of Heineken from the table, similarly placing it out of sight from the cameras.

Heineken is the official beer partner of Euro 2020.

Pogba is of Islamic faith, and subsequently does not drink alcohol.

World champions clinch 1-0 victory

France defeated Germany 1-0 in a blockbuster Euro 2020 clash on Tuesday, with a 20th-minute Mats Hummels own goal proving enough for the reigning World Cup winners.

But France deserved the win, with both Kylian Mbappe and Karim Benzema having second-half goals disallowed for tight offside calls, while Adrien Rabiot also hit the post for Les Bleus.

“I knew my players would be ready and they were up for the fight,” French coach Didier Deschamps told broadcaster M6.

“It’s our first match, but this is a game that could have been a semi-final or a final and to take these three points in a group like this was important.”

READ MORE: Football fans hospitalised after ‘reckless’ stunt

The win was savoured by a small band of French fans among the crowd in the Allianz Arena, which was limited to just 20 per cent of capacity because of Covid-19 restrictions.

It was also enjoyed by fans back home in France who packed into bars to see their team kick off their bid to add a European crown to their World Cup title, despite the game ending just before the 11pm nationwide coronavirus curfew.

Germany’s defeat turns up the pressure on them in what is coach Joachim Loew’s last tournament in charge before he steps down.

“France have shown they are one of the favourites, and now we have to prove that too in the next game,” Germany’s Joshua Kimmich said.

— with AFP, Alex Conrad & James Matthey